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Marketing Communications Manager


  • Referens: 375334
  • Jobbtyp: Permanent
  • Lön: Competitive package
  • Ort: Skåne

Marketing Communication Manager EMEA

Together with Greenworks Tools, Nigel Wright Malmö is currently recruiting a Marketing Communication Manager EMEA. 
Greenworks Tools® is the exclusive brand of Globe Tools. Globe Tools is a global manufacturer of high end garden tools, air compressors, pressure washers and generators with a turnover of 400 M USD 2016 with strong growth. The brands are Greenworks, Powerworks. US Headquartered is located in Charlotte, North Carolina. EMEA headquarter is based in Malmö, Sweden. The R&D centers are located in Changzhou, Charlotte and Jönköping. Sales & support offices are located in Canada, Germany, Russia and Shanghai. Sales divisions in Nordics, Germany, France, Spain, Russia. All the manufacturing is located in Changzhou, China.



Responsibilities – Marketing Communication Manager

As a Marketing Communication Manager at Greenworks , you will be responsible for our brand and product communication. You will be the specialist within Greenworks Tools in this area. The position requires that you are hands on and like to work in an operative position. 
In cooperation with product management and the sales team you will develop communication tools for the product launches. You drive the content strategy online and manage all the text, storytelling, images and moving pictures together with an external partner.
  • Development and implement the most effective strategy for the business unit on the EMEA market.
  • Create a clear yearly plan including targets, strategy and tactics
  • You drive the content strategy online and manage all the text, storytelling, images and moving pictures together with an external partner.
  • In line with business strategy and with the objective to maximize sales in the channel propose and implement communication activities for all brands.
  • Leads the development and implementation of communication platforms and programs that bring the brand idea into life, extend reach to social media, non-media and in-store and provides guidance and leadership for activation development
  • Analyze and monitor local advertising campaigns, reviewing of local creative work and closely cooperating with local marketing partners
  • Is responsible for budget setting with regard to the category
  • Develop long term communication plans as well as quick and swift communication towards the market.




  • We are looking for driven, entrepreneurial and talented marketing specialist
  • You will have a great development opportunity at a fast growing global company
  • You have good, international presentation and communication skills
  • You have an experience of 5+ year work in a marketing department or at an advertising / web agency
  • University degree with specialization Marketing
  • Experience in FMCG and long-term branding
  • Experience of working with the media, advertising and design agencies.
  • Mastering Microsoft Office
  • English in speech and writing.



General Greenworks employee profile/requirements

  • Passionate about designing battery and electric products for consumers and commercial use
  • Individuals seeking a fast moving environment with a personal drive to be number ONE
  • Strong multi-tasking capabilities and the ability to work effectively in a high-paced environment
  • A collaborative mindset with the ability to work independently when needed
  • Very good knowledge of English, both spoken and written
  • Comfortable with domestic and international travelling.
You are creative and analytical with a high commercial understanding and ability to articulate and address the right issues. You are sociable, fearless and a relationship builder who not only communicates well, but also engage and challenge your surroundings. While you are expected to have a strategic mind-set and you must also have an interest to work operative and be humble about your responsibility and your surroundings. Furthermore, you are structured and efficient in your work, a skilled project manager with performance driving and cost awareness.